About
Connectism Labs is an independent initiative dedicated to understanding how connections among brands, people, content, and technologies shape meaning and influence in the AI era.
Mission
Connectism Labs exists to advance that understanding and make it useful – turning Connectism from a research paradigm into a working lens for the people who shape connected influence among brands, people, messages, and technologies.
How it works
- Research. Interdisciplinary research on connection, bringing marketing, media, and communication together with fields such as computing, AI, and network science. → Research & Projects
- Insights. Essays that apply the Connectism lens to practical questions, starting from real cases and drawing on research where it helps. → Insights
The lens
Most strategic questions focus on parts: How strong is the brand? How persuasive is the message? Which channel works best? Connectism adds another question: how do the connections among them shape influence? That question matters more as AI increasingly decides which connections form – what people see, which messages reach whom, and how brands are found and recommended. The 5Cs – Connectibility, Connexity, Connectedness, Connectance, and Connexus – give it a practical vocabulary. → What Is Connectism?
Who it is for
Practitioners and senior leaders in marketing, advertising, and communication; researchers studying how influence works in connected environments; and those building the AI systems that increasingly mediate it.
Founder
Connectism Labs was founded by Jooyoung Kim, Professor of Advertising at the University of Georgia, who introduced Connectism in the International Journal of Advertising (2026).
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