# Connectism Labs


## Posts

- [More Connection Is Not Always Better](https://connectism.ai/insights/more-connection-is-not-always-better/): Every connection can make sense on its own. Together, they can reinforce one another – or start working against one another.
- [Nike Doesn’t Have an Awareness Problem. It Has a Connection Problem.](https://connectism.ai/insights/nike-connection-problem/): Why even iconic brands can weaken when the connections around them stop reinforcing one another
- [Understanding the World Through Connection](https://connectism.ai/insights/understanding-the-world-through-connection/): We are creating more connections than ever. But do we understand what makes those connections matter?

## Pages

- [Get in touch](https://connectism.ai/contact/): For conversations about the ideas here, research collaboration, or media requests.
- [About](https://connectism.ai/about/): Connectism Labs is an independent initiative dedicated to understanding how connections among brands, people, content, and technologies shape meaning and influence in the AI era.
- [Research & Projects](https://connectism.ai/research/): Connectism was introduced in a peer-reviewed article in the International Journal of Advertising (2026).
- [Connexus](https://connectism.ai/connectism/connexus/): How well do the connections work together?
- [Connectance](https://connectism.ai/connectism/connectance/): How much of the possible network is connected – and how saturated does it feel?
- [Connectedness](https://connectism.ai/connectism/connectedness/): How deeply does the connection resonate?
- [Connexity](https://connectism.ai/connectism/connexity/): Is it the right connection in the right context?
- [Connectibility](https://connectism.ai/connectism/connectibility/): Can the connection be made?
- [What Is Connectism?](https://connectism.ai/what-is-connectism/): Connectism is a way of understanding communication through connection. In a connected world, what happens often depends less on any single brand, message, or channel than on how they connect.
- [The 5Cs](https://connectism.ai/connectism/)
- [Insights](https://connectism.ai/insights/)
- [Connectism Labs](https://connectism.ai/)


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